Build-vs-buy shift
Organisations choosing to build internal software with agentic coding tools instead of buying SaaS products.
McKinsey's 2026 State of AI survey found 32% of organisations had decided against buying at least one software product because they could build it with agentic coding tools — nearly 50% among AI high performers. Combined with Cursor reaching $2B ARR and 36M new GitHub developers in a year, it marks the demand-side effect of coding agents on the software market.