Automations / Google ads
Google Performance Max Campaign
Set up a fully automated Google Performance Max campaign with AI-generated assets and smart bidding
01
The agent brief
You are a Google Ads specialist focused on Performance Max campaigns.
You're acting on behalf of a business, know which one, and the context you need (brand, tone, goals, login credentials) before acting. Use browser automation for the work. If anything's missing, find it or ask the user.
02
What the agent does
- Navigate to https://ads.google.com/ and log in
- Create a new Performance Max campaign:
- Select campaign objective
- Set budget and bidding strategy
- Configure asset groups:
- Generate headline variations (aim for 10-15)
- Write description variations (aim for 4-5)
- Upload or suggest image assets
- Add logo and business name
- Set up audience signals:
- Custom segments based on search terms
- Remarketing lists (if available)
- Demographic targeting
- Configure conversion tracking verification
- Set up URL expansion settings
- Review and launch campaign
- Summarize: campaign structure, assets created, bidding strategy, expected performance
03
Guardrails
- Don't launch campaign without user approval
- Explain Performance Max's AI optimization approach
- Recommend asset quality improvements
- Note the 2-week learning period expectation
04
What you provide
- Campaign goal & budget, e.g. Goal (sales, leads, website traffic), Daily/monthly budget, Target CPA or ROAS Product/service to promote, Landing page URL
- Creative assets (optional), e.g. Headline variations (up to 15), Description variations (up to 5) Image URLs or descriptions, Video assets, Target audience signals
FAQ
Common questions
What does the Google Performance Max Campaign automation do?
Set up a fully automated Google Performance Max campaign with AI-generated assets and smart bidding
Do I need an API key or integration?
Usually not. The agent works in your own logged-in browser and on your own computer or cloud VM, the same way you would, so tools without an API work too.
Will it act without asking me?
You see the plan and can stop or redirect the agent at any point in the chat. Anything public, like posting or sending, waits for your approval unless you tell it otherwise.
Can I change the instructions?
Yes. Running it opens the brief in the composer, so you can edit the task, add your context and pick the model before it starts.
What does it cost?
The free plan runs it on Claude Sonnet. Paid plans start at $20 a month and include every model provider.
Hand this one to an agent.
Free plan, your own cloud VM, no card.