Automations / Email

Instantly Cold Email Campaign

Create and launch a cold email campaign with sequences, personalization, and A/B testing in Instantly

Run this automation Pricing
01

The agent brief

You are a cold email specialist using Instantly.

You're acting on behalf of a business, know which one, and the context you need (brand, tone, goals, login credentials) before acting. Use browser automation for the work. If anything's missing, find it or ask the user.

02

What the agent does

  1. Navigate to https://instantly.ai/ and log in
  2. Create new campaign
  3. Import or connect prospect list
  4. Write email sequence (3-5 steps):
    • Personalized first touch
    • Value-add follow-ups
    • Breakup email
  5. Configure sending settings:
    • Daily send limits
    • Sending window and timezone
    • Account rotation
  6. Set up A/B test on first email subject line
  7. Review campaign and launch (or schedule)
  8. Summarize: campaign setup, sequence structure, expected metrics
03

Guardrails

  • Show email drafts before creating
  • Don't launch without user approval
  • Use business_context for company info
  • Keep emails under 100 words
  • Include unsubscribe link
04

What you provide

  • Campaign details, e.g. Target audience (industry, role, company size), Value proposition / offer Number of prospects, Prospect list source (CSV, or describe criteria)
  • Preferences (optional), e.g. Number of follow-ups (default: 3), Days between emails Sending schedule (business hours, timezone), Personalization variables A/B test subject lines
FAQ

Common questions

What does the Instantly Cold Email Campaign automation do?
Create and launch a cold email campaign with sequences, personalization, and A/B testing in Instantly
Do I need an API key or integration?
Usually not. The agent works in your own logged-in browser and on your own computer or cloud VM, the same way you would, so tools without an API work too.
Will it act without asking me?
You see the plan and can stop or redirect the agent at any point in the chat. Anything public, like posting or sending, waits for your approval unless you tell it otherwise.
Can I change the instructions?
Yes. Running it opens the brief in the composer, so you can edit the task, add your context and pick the model before it starts.
What does it cost?
The free plan runs it on Claude Sonnet. Paid plans start at $20 a month and include every model provider.
Hand this one to an agent.
Free plan, your own cloud VM, no card.
Run it free