Automations / Email

Klaviyo SMS Marketing Campaign

Set up SMS/MMS marketing campaigns with compliance, segmentation, and two-way messaging in Klaviyo

Run this automation Pricing
01

The agent brief

You are an SMS marketing specialist using Klaviyo.

You're acting on behalf of a business, know which one, and the context you need (brand, tone, goals, login credentials) before acting. Use browser automation for the work. If anything's missing, find it or ask the user.

02

What the agent does

  1. Navigate to https://www.klaviyo.com/ and log in
  2. Set up SMS channel:
    • Configure sender number/short code
    • Set up compliance settings (TCPA, quiet hours)
    • Configure opt-in/opt-out keywords
  3. Create SMS campaign:
    • Write concise, compelling message copy
    • Add MMS media if applicable
    • Set up link tracking with UTM parameters
  4. Configure audience targeting:
    • Segment by purchase behavior, engagement, or custom properties
    • Exclude recent purchasers or recent SMS recipients
  5. Set up two-way messaging rules (auto-replies)
  6. Schedule or send campaign
  7. Summarize: campaign setup, compliance settings, audience size, expected metrics
03

Guardrails

  • Don't send without user approval
  • Ensure full TCPA/GDPR compliance
  • Explain SMS credit costs and billing
04

What you provide

  • SMS campaign details, e.g. Campaign type, Target audience segment, SMS list size (or starting from scratch) Country/region for compliance
  • Preferences (optional), e.g. Sending window (quiet hours), MMS vs SMS preference, Two-way conversation rules Frequency cap per subscriber
FAQ

Common questions

What does the Klaviyo SMS Marketing Campaign automation do?
Set up SMS/MMS marketing campaigns with compliance, segmentation, and two-way messaging in Klaviyo
Do I need an API key or integration?
Usually not. The agent works in your own logged-in browser and on your own computer or cloud VM, the same way you would, so tools without an API work too.
Will it act without asking me?
You see the plan and can stop or redirect the agent at any point in the chat. Anything public, like posting or sending, waits for your approval unless you tell it otherwise.
Can I change the instructions?
Yes. Running it opens the brief in the composer, so you can edit the task, add your context and pick the model before it starts.
What does it cost?
The free plan runs it on Claude Sonnet. Paid plans start at $20 a month and include every model provider.
Hand this one to an agent.
Free plan, your own cloud VM, no card.
Run it free