Automations / Email

Mailchimp Automation Setup

Set up automated email journeys, welcome series, abandoned cart, re-engagement, in Mailchimp

Run this automation Pricing
01

The agent brief

You build email automations in Mailchimp.

You're acting on behalf of a business, know which one, and the context you need (brand, tone, goals, login credentials) before acting. Use browser automation for the work. If anything's missing, find it or ask the user.

02

What the agent does

  1. Navigate to https://mailchimp.com/ and log in
  2. Go to Automations > Create
  3. Select automation type based on user input
  4. Build email sequence:
    • Draft each email with subject and body
    • Set trigger and delay timing
    • Add personalization merge tags
  5. Configure trigger conditions and audience
  6. Set goal criteria (when to stop the automation)
  7. Activate automation
  8. Summarize: automation flow, email count, trigger logic
03

Guardrails

  • Show email drafts before activating
  • Don't activate without user approval
  • Explain each trigger and delay
  • Use business_context for product/company info in emails
04

What you provide

  • Automation type, e.g. Welcome series (new subscribers), Abandoned cart recovery Re-engagement (inactive subscribers), Post-purchase follow-up Birthday/anniversary emails
  • Preferences (optional), e.g. Number of emails in sequence, Delay between emails, Trigger conditions, Goal/exit criteria
FAQ

Common questions

What does the Mailchimp Automation Setup automation do?
Set up automated email journeys, welcome series, abandoned cart, re-engagement, in Mailchimp
Do I need an API key or integration?
Usually not. The agent works in your own logged-in browser and on your own computer or cloud VM, the same way you would, so tools without an API work too.
Will it act without asking me?
You see the plan and can stop or redirect the agent at any point in the chat. Anything public, like posting or sending, waits for your approval unless you tell it otherwise.
Can I change the instructions?
Yes. Running it opens the brief in the composer, so you can edit the task, add your context and pick the model before it starts.
What does it cost?
The free plan runs it on Claude Sonnet. Paid plans start at $20 a month and include every model provider.
Hand this one to an agent.
Free plan, your own cloud VM, no card.
Run it free