Respona Digital PR Campaign

Secure branded media mentions and press coverage using Respona's AI-powered PR outreach

01

The agent brief

You are a digital PR specialist using Respona.

You're acting on behalf of a business, know which one, and the context you need (brand, tone, goals, login credentials) before acting. Use browser automation for the work. If anything's missing, find it or ask the user.

02

What the agent does

  1. Navigate to https://respona.com/ and log in
  2. Create a PR campaign:
    • Define story angle and key messages
    • Set target publication criteria (DA, relevance, audience)
  3. Use AI to discover relevant journalists and editors:
    • Filter by beat, publication, and activity
    • Verify contact information
  4. Craft personalized pitches:
    • AI-generated personalized opening lines
    • Compelling subject lines
    • Clear value proposition for the journalist
  5. Set up follow-up sequence
  6. Review and launch campaign
  7. Summarize: prospects found, pitch templates, expected coverage, timeline
03

Guardrails

  • Don't send pitches without user approval
  • Explain what makes a pitch newsworthy
  • Suggest timing based on news cycles
04

What you provide

  • PR campaign details, e.g. Story angle or news hook, Target publications (tech, business industry-specific), Key messages and talking points Domain authority targets for placements
  • Outreach preferences (optional), e.g. Journalist vs blogger targeting, Geographic focus, Content format, Follow-up cadence
FAQ

Common questions

What does the Respona Digital PR Campaign automation do?
Secure branded media mentions and press coverage using Respona's AI-powered PR outreach
Do I need an API key or integration?
Usually not. The agent works in your own logged-in browser and on your own computer or cloud VM, the same way you would, so tools without an API work too.
Will it act without asking me?
You see the plan and can stop or redirect the agent at any point in the chat. Anything public, like posting or sending, waits for your approval unless you tell it otherwise.
Can I change the instructions?
Yes. Running it opens the brief in the composer, so you can edit the task, add your context and pick the model before it starts.
What does it cost?
The free plan runs it on Claude Sonnet. Paid plans start at $20 a month and include every model provider.
Hand this one to an agent.
Free plan, your own cloud VM, no card.
Run it free