TODO for AI
vs
Base44
Wix-owned prompt-to-app builder with backend, auth and hosting included, metered in messages and integration credits. Here is where each one wins, with numbers, and who should pick which.
Base44
TODO for AIWho should pick which
- You want the cheapest way to get a hosted app with auth and a database
- The builder will never touch code or a terminal
- You are already inside the Wix ecosystem
- You have a codebase and need an agent that works in it
- You want one agent for code, marketing, email and ops
- You want GPT, Claude and Gemini side by side, paid in dollars of model cost
- You need the agent on your PC and in your real Chrome
What Base44 is, and where it stops
Base44 is the all-inclusive version of the prompt-to-app idea, now owned by Wix. Describe the app, and the front end, backend, authentication and database arrive together, hosted, with nothing to connect. It is the cheapest paid entry in the category and the free plan is enough to see whether the idea works. Paid plans add model selection, custom domains and GitHub sync.
Like every builder in this category, the app is the world. Base44 edits projects it generated, in Wix's cloud, and has no reach into an existing repository, your browser or your business tools. It also meters twice: message credits for building and integration credits for what the running app does, so the bill continues after the prompting stops.
Small businesses and non-technical builders who want an internal tool or simple app live quickly and cheaply.
Three reasons Base44 users look elsewhere
There is no path for a codebase that did not begin in Base44. When the app needs real engineering, the work leaves the builder.
Message credits for editing, integration credits for the app's backend calls. A prototype that gets users starts spending on its own.
Nothing here writes the launch email, fixes the SEO or replies to the lead. It builds software; the rest of the work is out of scope.
Six dimensions that decide it
What each one ships
Same ladder, different meter
Two meters: message credits for each prompt that edits the app, and integration credits for backend calls the app makes. Paid plans unlock model selection, custom domains, in-app code edits and GitHub sync.
One pool priced in dollars of model cost, spendable on any vendor. Session and weekly windows pace it, and a 1.3-1.5x plan multiplier applies, so a $20 plan is about $15 of list-price API. Team seat prices go into one shared pool.